Like most business owners, especially small business owners, you probably spend a substantial amount of time and money on attracting customers. Consider spending more of your efforts focusing on building referrals, it may be more worthwhile and cost-effective. According to a global Nielsen survey, word-of-mouth marketing is the most trusted form of advertising, and consumers are far more likely to use a service or product recommended by a friend than just seeing an advertisement.
Word of mouth is more important than ever in our online-oriented society as online reviews are available for everything. BrightLocal found that almost 90% of consumers read online reviews of local businesses, and 72% said they use reviews to determine whether a business is reliable. So what can you do to grow your brand through positive word of mouth?