Frequently Asked QuestionsRead about how and why we do what we do.





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Your Questions.

We've compiled a list of some of the most common questions we receive about our services as well as some general questions that we are often asked. Just click on a question below to reveal the answer. If you can't find the answer to your question here, feel free to contact us directly.


FAQ About Us

Send us your name, and a good way to reach you. The best way to get started is to discuss where you are in your design or outreach program and where you would like to go. Even if you have a simple question, send it directly to
Divergent Web Solutions stands apart in its ability to work closely with clientele for an individualized and tailored web-making experience. We also offer other services such as logo design, marketing and social media expertise. Our mission is to work with small businesses, non-profit organizations, and other companies in order to make website design a more feasible and affordable option.

Please contact us today for your individual website plan.

We don’t buy into the old adage of “one size fits all,” we work closely with clientele for an individualized and tailored web-making experience. Our mission is to work with small businesses, non-profit organizations, and other companies in order to make website design a more feasible and affordable option. Contact us for a free consultation and we’ll develop a customized quote tailored just for your unique needs and budget.

That depends on what you need! Feel free to contact us for a free consultation. and we'll develop a timeline based on your unique needs.

We currently accept VISA, MasterCard, PayPal, American Express or a check.

Please visit our Now Hiring page for a list of current job positions.

The services that we provide are specifically tailored. Our team is comprised of many different skill sets that could accommodate most needs. Feel free to contact us at to inquire about your specific project needs.
Your site remains in your ownership throughout the entire process. We are an assistance and development based company.
We can definitely help to bring a pre-existing site to a more updated platform. Or revamp the site for a new and fresh look.
From hosting, creating technical functions and usability to graphic design and branding, we offer a comprehensive array of services and business consulting customized to suit your website or marketing needs. We can help you with social outreach using a variety of techniques including email marketing, creative media, SEO, link building, and so much more. Also, don’t forget to keep your site functioning at peak performance by leaving the maintenance to us; services include regular updates, site backup, and analytic consultations.
Please contact us today for your individual website plan. We work within all timelines within our capabilities.

General FAQ

Usability relates to how "user-friendly" your site is. How easy is it to use? What is your measure of ease of use? What is the usefulness of your website? Are your users satisfied? How was their experience? Do any particular parts need improvement? What was memorable? All of these questions and more are answered directly by our technicians.

Content strategy suggests that you have a carefully devised plan for your website content that is cross marketed and maintained. This helps your users answer all their questions about who you are and what you want to do. Folks often think that content strategy is having an editor, but really it's a much bigger picture.

Open-source software is when the source code is licensed and made available for free use on a particular public design, project, product or initative. Normally the copyright holder allows anyone to change, and/or distribute the software for any purpose. Open-source software normally provides a free redistribution. Certain sites will let you download, develop, and publish free open software.

A content management system (CMS) is the software that you employ to house your content. The CMS allows you to modify content, decide whether it is live or hidden, and change the visual look of a responsive website. Types of content include blogs, articles, photos, videos, music, and more--whatever you choose to put on your site. WordPress, Joomla, and Drupal are three of the most popular CMS that are utilized today. People also use business catalyst for small online business platform.

A CMS is a web platform designed to streamline the process of managing a website. A CMS makes it easy to add, edit, and organize your site content. There are currently three main CMS sources to choose from:

Drupal: a free, open-source CMS distributed under the GNU General Public License. Drupal is great for developers with a working knowledge of HTML and PHP and large corporate sites.

Joomla: another free open-source CMS. Joomla, like Drupal, is great for those with some level of technical proficiency, but fewer themes and plugins.

WordPress: the most popular free, open-source CMS on the web. Unlike Joomla and Drupal, WordPress is ideal for non-developers looking to develop a small personal or business site.

Business Catalyst: it is an all-in-one hosted Content Management System built for Digital Agencies and Business Owners. Its unified digital marketing tools allow you to build powerful websites that rank well, are easy to manage, and include the tools you need to run a successful online business.



Your website is a window into your company and it can have a big impact on how your product or service is perceived. Website maintenance is important to present products and services as well as maintain search engine rankings that attract and retain customers. In addition, if you are using a content management system (CMS), it is vital to keep it updated with the latest security patches and bug fixes in order to maintain top optimization of your site.

You use social media marketing to drive traffic to your website from a social media site. Marketing will devise the precise plan to increase your traffic, utilize your resources to make sure your networks are hearing and responding to your direct outreach, and helping to turn strangers into customers. Many organizations use social media as a trusted source to build traffic organically versus paying for the media.

If your website allows users to author text in any capacity, from forum posts to blog comments, your company will want to monitor for any inappropriate content– this is called content moderation. Content moderation is the process of scanning user-generated content (UGC) for text, video, or images that violate your brand’s values (e.g., racism, profanity, or nudity). The goal is to protect your site’s users and company’s brand, without affecting user experience.
Branding is the process of using media, slogans, and logos to identify a company; and for any business, online branding is central to its success and relevance. Your brand represents you and your promise to your customer; it is what separates you from your competitors. Branding is a great way to promote this recognition because people tend to adhere to familiarity. If consumers recognize a brand, such as yours, they are more likely to choose your product or service.
Social bookmarking is an online service which allows users to add and publically share bookmarks of web documents. Adding social bookmark links to your site makes it easy for readers to save and share your content; therefore increasing traffic and page clicks through search engine crawlers and search engine optimization. Tagging, or folksonomy, is an important feature of social bookmarking systems, allowing users organize their bookmarks and publically tag to online items, aiding them in re-finding those items at a later date.
Website optimization is the process of making your website appear higher in search engine results pages (SERPS). Search engines evaluate your site’s relevance and readability before assigning it a ranking on their results page. Optimization addresses various factors to increase your site’s relevance and increase its rankings by using: keyword selection, adding and updating content, user-friendly website design, building links, and addressing technical issues.
Acquiring inbound links from high-quality, relevant websites is a popular tactic in SEO- this practice is called link building. Link building is a tactic of search engine optimization (SEO) that is the process of getting external pages to link to a page on your website (sometimes referred to as inbound links).
Collecting and analyzing data about your site helps your company measure the results of advertising campaigns and visitor flow and interactions with your brand. Web analytics is this process; measuring, collecting, analyzing, and reporting a site’s data for the purpose of understanding and optimizing the front end users web usage. It helps to estimate how traffic to a site changes through popularity trends and provides information about the number of visitors and number of page views.

Joomla is the award-winning content management system (CMS) that we use in building our websites. Joomla is lauded for its diverse and comprehensive extension library, which enables users to create websites that include e-commerce, social networks, forums, and more--in addition to smaller corporate profile and basic blog sites. Regarding the level of skills needed to create and maintain a website, Joomla falls in the "just right" category, between WordPress's "anyone can blog" and Drupal's "experienced developers only" skill sets. Joomla is a more versatile system than WordPress, but not as complex as Drupal. This means that we can provide you with a beautiful, extensive website that meets all of your needs and that is also not difficult to maintain yourself if you so desire. Ebay, Barnes & Noble, General Electric, Ikea, Harvard, and more--including thousands of government webites--all use Joomla for their sites.

Search engine optimization (SEO) is the way in which a website should be developed for maximum visibility in organic search results. SEO involves following guidelines for the organization of your site's content, keywords, marketing, meta tags data, and technical specifications to help your targeted audience find your site when using a search engine. All major search engines have unique criteria, or algorithms, that determine which website is displayed in the results when a user searches a particular keyword phrase.

Still Have Questions?

If you have a unique question that wasn't resolved in the FAQ above, feel free to give us a call or email us.
We will respond to you directly.