Organization: Donald C. Liu SLAP'D Foundation
Launch Date: May 2014
An interactive website that provides a forum for discussion; lists of resources; articles, blogs, and a column with responses from professionals; and a tool so users can create an online scrapbook that can be private or public.
Role of Divergent Web Solutions:
To meet the needs of SLAP'D, we first employed our technical function and usability knowledge to ensure that their site would have all of the features they required. Next, we worked on branding and content strategy so that the site's design and language would be appropriate for its targeted audience (teens). SEO was also a factor throughout the site development process, which included consultations with the SLAP'D team regarding analytics and social media marketing. We continue to maintain the site by performing regular software updates and backups and assisting with content management.